Privacy policy

This Privacy Policy describes how Varia Apparel ("we", "us", "our") collects, uses, and shares your personal information when you visit or make a purchase from varia-apparel.com (the "Site").

1. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information".

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as "Order Information". Payment information is processed by our payment providers; we do not store your full payment card details ourselves.

When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.

2. How We Use Your Personal Information

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • communicate with you;
  • screen our orders for potential risk or fraud; and
  • provide you with customer support, for example when you contact us about a return or an exchange.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, to understand how our customers browse and interact with the Site).

3. Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also share the information needed to process your payment with our payment providers, and the information needed to deliver your order with our shipping carriers.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

We do not sell your personal information for money, and we do not share your personal information with advertising partners for targeted advertising. If this ever changes, you can opt out at any time on our Your Privacy Choices page. We honor Global Privacy Control (GPC) signals where required by applicable US state privacy laws.

4. Cookies

The Site uses cookies. Cookies are small data files that are placed on your device and that help the Site function, for example, they keep items in your cart, remember your preferences, and support the checkout process. Our store platform, Shopify, also uses cookies to operate the store and to keep it secure.

You can set your browser to refuse cookies or to alert you when cookies are being sent. If you disable cookies, some parts of the Site, such as the cart and checkout, may not function properly.

5. Do Not Track

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser. We do honor Global Privacy Control (GPC) signals where required by applicable US state privacy laws.

6. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

7. Security

We take reasonable measures to protect your personal information. Our store is hosted on Shopify, which processes payment card data in accordance with industry security standards. Please note, however, that no method of transmission over the Internet or method of electronic storage is completely secure.

8. Your Rights

You have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact information below.

9. Minors

The Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. The current version is always available on this page.

Related Policies

Contact

Brand Name: Varia Apparel
Business Address: 8967 Columbine Rd, Eden Prairie, MN 55347, USA
Email: info@varia-apparel.com
Phone: +1 (307) 449-2168
Support Hours: Monday to Friday, 8:00 AM to 3:00 PM CT/CST (Central Time)